In Alibaba's corporate culture, the order of Alibaba Iron Army slogans is: Honesty and Trustworthiness, Customer First, Unity and Cooperation, Hard Work and Progress. These slogans represent the values ​​and code of conduct of the Alibaba team.

Honesty and Trustworthiness are the most basic requirements of the company, Customer First is the concept of always focusing on customers, Unity and Cooperation is the attitude of teamwork, mutual assistance and complementation, and Hard Work and Progress represent the spirit of never stopping and working hard. These slogans are not only the mottos of Alibaba employees, but also reflect the positive energy and team spirit in the company culture.