Kaola.com is owned by Alibaba.

Kaola.com is a member-based e-commerce company under Alibaba focusing on cross-border business. It focuses on the official self-operated and global direct purchase retail model, selects global quality goods for consumers, and creates high quality-price ratio.

In 2020, it will strategically upgrade to become a member-based e-commerce company, and promote multiple quality upgrades in goods, services, logistics, etc. based on member needs. It fully meets the consumption needs of new middle-class women to save money, time and worry, and realize a better life.

It was publicly tested on January 9, 2015. On September 6, 2019, Alibaba Group announced a full acquisition of Kaola.com for US$2 billion, and led the US$700 million financing of NetEase Cloud Music.

On August 21, 2020, it officially announced a strategic upgrade, focusing on "member-based e-commerce". Sales categories include maternal and child care, beauty and cosmetics, home life, nutrition and health, global food, clothing and luggage, digital appliances, etc. Kaola.com offers consumers a vast number of overseas product purchase channels with 100% authentic products, everyday low prices, 30-day worry-free returns, and fast delivery, hoping to help users "live a better life with less money" and promote the dual upgrade of consumption and life.

Kaola.com focuses on the concept of self-operated direct procurement. It has branches or offices in the United States, Germany, Italy, Japan, South Korea, Australia, Hong Kong, China, and Taiwan, China. It directly purchases high-quality products suitable for the Chinese market from the origin of the products, eliminates counterfeits from the source, ensures the quality of the products, and eliminates many intermediate links. The products are shipped directly from the origin to the country, and are stored in bonded warehouses under the supervision of customs and national inspection. In addition, Kaola has launched the Ant Blockchain traceability system to strictly control product quality.