In the second half of 2003, Jack Ma predicted that there would be four major phenomena in society as follows

①An economist has made such a vivid metaphor: crisis is to enterprises like disease is to life, which is inevitable. Some enterprises will collapse under the impact of "disease", while others will be intact and even stronger after "treatment". There is no doubt that Alibaba led by Jack Ma belongs to the latter.

②As we all know, China's Internet has experienced the most serious crisis. In that crisis, most Internet companies were hit, funds were almost spent, investment was gone, and the so-called profit model could not be found. Many websites closed down because of this. However, at such a critical moment, Jack Ma and his team did not give up. As an entrepreneur, he showed a strong ability to resolve crises.

③Facing the cold winter of the Internet, Jack Ma made a decisive decision and announced the withdrawal of sites and layoffs worldwide, launching a strategic contraction that Jack Ma later called "returning to China". The closure and layoffs were extremely brutal, but they also temporarily resolved Alibaba's winter crisis and bought it precious breathing time. But what is more worrying is that the closure and layoffs have greatly reduced the morale of Alibaba employees. Will the company decline? This has become a concern for many employees.

④ At this time of crisis, with the assistance of Chief Operating Officer Guan Mingsheng, Jack Ma launched a unique "movement" within Alibaba and did three major things: "Yan'an Rectification Movement" - instilling values ​​in employees, "Establishing the Anti-Japanese Military and Political University" - training employees, and "Nanniwan Reclamation" - improving the capabilities of sales staff.