1. What is the store treasure?

The store treasure is a hot-selling tool promoted by the 1688 platform, which aims to help merchants make their store products into hot-selling products! When it comes to the store treasure, we have to talk about the two keywords of product power and trend power. The creation of the store treasure is closely related to the two.

2. Product power and trend power

Product power refers to the comprehensive digital competitiveness of the product on the 1688 platform, which mainly reflects the good competitiveness of the product on the platform by efficiently converting target buyers and ensuring the buyer experience.

Trend power is based on Alibaba's big data analysis, predicting market and buyer demand trends, and judging the future trend of the product. Help merchants know the market hotspots and understand the buyer demand trends, so as to carry out better product development and operation.

3. The evolution of the store treasure

The store treasure is evolved into a golden crown product through trend products, and the merchant sets it as the store treasure by himself.

Fourth, the role of setting up the treasure of the store

① You can get multiple traffic weightings such as search and activities, and quickly attract new traffic

② Better operate old buyers and activate old customers

③ Exclusive product notes, multi-scene display at the front desk, improve traffic conversion rate

After setting up the treasure of the store, you can use the treasure of the store to operate and maintain new and old customers.

④ Invitation to old customers-a tool for recalling old visitors

Invite and activate old customers to repurchase

⑤ Maintain by customer identity

The preferences of this type of customer identity for purchasing goods

Preferential policies for this type of customer identity

Sales copy for this type of customer identity

⑥ Maintain by customer level

High-level members directly copy the member's Wangwang name, search for the member's historical purchase orders, recommend products based on their purchase situation, set preferential gradients, and make Wangwang notifications and telephone contacts.

⑦ Purchase product maintenance

Set single product coupons

Set limited-time discounts

Set full discounts and free shipping

Edit product promotion information and send Wangwang message notifications one by one

⑧ Life cycle maintenance

Number of old buyers who have placed orders three times in the past 90 days

New customers: For customers with less than 3 cumulative transactions, make corresponding preferential policies based on their purchased products and amounts, and notify Wangwang of activity information, and contact by phone when necessary.

Active customers: Check whether there are any problems with the frequency of customer purchases on a daily basis. If so, maintain them in time.

Lost customers: Contact the reasons for long-term non-purchase, make corresponding policies to win back customers, and make corresponding preferential policies to cultivate active customers.

By setting up the treasure of the store, not only can your own products be more competitive, but it is also easier to make them a hit, and it is easier to stand out among similar products. Although the number of Treasures is limited due to the trading medals, we should still have more products that can be set as Treasures in the store.