1. Don't copy Taobao copy

When writing product copy, remember that you must not directly copy the product copy on Taobao, because Xianyu and Taobao are both platforms under Alibaba. If you directly copy the Taobao copy to Xianyu, although there will not be a big problem, it will be limited, which will be counterproductive. However, you can learn from other people's copy and modify it slightly with your own words.

2. The copy should be clearly structured

When writing product copy, you should solve the buyer's questions, so that the buyer can have a comprehensive understanding of the product through your copy, saving time. From the buyer's perspective, write the answer to the question in the copy. If the product has multiple prices, it must be clearly stated and indicated in the copy; and there should not be too many parameters, because if there are too many parameters, people will think that your copy is very complicated and the buyer will not have the patience to read it.

3. Humanistic care should be reflected

The product copy should reflect the seller's humanistic care and narrow the distance with the buyer. You can describe the experience of using the product and the reason for buying it. If you don't know how to do it, you can refer to the comments of buyers in the buyer show and then modify it with your own words.

4. Show cheapness and affordability

Because the Xianyu platform was born with cheap prices, the copy should highlight the discounts and high cost performance of the products. For example, use keywords such as "factory direct sales" and "clearance sale".