一、1688选款方法实操步骤(以女装为例)
1.打开巴里巴巴首页搜索关键词,也就是你要找的类目品类的关键词
2.接着就是进行进货参谋,将鼠标放在主图上就能看到[参谋];点击[参谋]进去会看到一些数据,可以进行分析。比如在淘宝的销量情况等 里面更多数据 不一一列举;同学们可以多看几家,多对比。
3.对比商品数据
(1)对比销量;同款货源,建议选择销量高的,备货更多 更稳定。
(2)对比好评率;好评率重点参考,好评率是指在淘宝售出后的评价情况,好评率过低则不可选。
(3)对比店铺情况;可以看到对应款式,在淘宝卖的好的店铺情况。
4.然后进入宝贝详情,看价格是否能够接受,也可以跟供货商沟通价格情况 保证合理的利润。
5.下拉,重点查看主图来源,部分为其他来源,或者官网图,不建议上架,以免被投诉盗图。
(1)主图来源:实拍,可选(2)主图来源:其他来源,不建议选择
6.成交情况对比;接下来查看成交情况,重复采购率及采购人数 多对比 多筛选,选择成交量不错,重复采购率高的。
I. Practical steps for selecting styles on 1688 (taking women's clothing as an example)
1. Open the homepage of Balibaba and search for keywords, that is, the keywords of the category you are looking for
2. Then you can consult for purchases. Put the mouse on the main picture to see [Consultant]; click [Consultant] to see some data for analysis. For example, the sales volume on Taobao, etc. There are more data that are not listed one by one; students can look at several stores and compare more.
3. Compare product data
(1) Compare sales volume; for the same source of goods, it is recommended to choose the one with high sales volume, which has more and more stable stock.
(2) Compare the praise rate; the praise rate is the key reference. The praise rate refers to the evaluation of the goods after they are sold on Taobao. If the praise rate is too low, it cannot be selected.
(3) Compare the store situation; you can see the store situation of the corresponding style that sells well on Taobao.
4. Then enter the product details to see if the price is acceptable. You can also communicate with the supplier about the price to ensure a reasonable profit.
5. Pull down and focus on the source of the main picture. Some are from other sources or official website pictures. It is not recommended to put them on the shelves to avoid being complained about stealing pictures.
(1) Main picture source: real shot, optional (2) Main picture source: other sources, not recommended
6. Compare the transaction status; then check the transaction status, repeat purchase rate and number of purchasers. Compare and filter more, and choose the ones with good transaction volume and high repeat purchase rate.