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Why is 1688 more expensive than Taobao?

| 2Person Answer

阿里巴巴(1688)作为国内知名的2B平台,为什么有时候感觉会比2C的淘宝价格还要贵呢?主要由于以下几个原因:

一、维护原有渠道的利益,1688作为互联网批发平台,面向的是国内甚至国际的零售采购商,在开放平台下,很多厂家在此之前已经有了稳固的线下或者线上渠道,如果在1688上标价太透明,势必影响原有的渠道利益,故很多厂家标价都会标高,真正有意向的客户也会通过线下或者沟通了解得到一份渠道报价。

二、很多2C的客户也会在1688上购买所需商品,商家为了避免零售,故意将价格提高,让客户转到淘宝进行购买。

三、伴随着天天特卖的升级,淘宝和阿里的打通,淘宝很多工厂店以低价形式进行引流销售,原先阿里巴巴的批发商(非工厂店)的优势就会越来越弱,从而也会出现淘宝工厂店的价格比阿里巴巴的价格还要低的现象。

不管怎么样,希望大家在购物的时候细心查看,找到自己心意的产品。谢谢大家!

Professional answer

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电商相对论

互联网电子商务信息分享,网络事件热点评析解答

As a well-known 2B platform in China, why does Alibaba (1688) sometimes seem to be more expensive than 2C Taobao? Mainly due to the following reasons:

1. To maintain the interests of the original channels, 1688 is an Internet wholesale platform, facing domestic and even international retail buyers. Under the open platform, many manufacturers already have stable offline or online channels. If the price on 1688 is too transparent, it will inevitably affect the interests of the original channels. Therefore, many manufacturers will mark the price high, and the customers who are really interested will also get a channel quotation through offline or communication.

2. Many 2C customers will also buy the goods they need on 1688. In order to avoid retail, merchants deliberately raise the price and let customers turn to Taobao for purchase.

Third, with the upgrade of daily special sales and the connection between Taobao and Alibaba, many factory stores on Taobao are selling at low prices, and the advantages of Alibaba's wholesalers (non-factory stores) will become weaker and weaker, so the prices of Taobao factory stores will be lower than those of Alibaba.

In any case, I hope everyone will check carefully when shopping and find the products they like. Thank you!

电商科技达人

一直忘记告诉你、我有多么幸运遇见你!!!

1688 is Alibaba's wholesale website specifically for domestic markets. Its prices are cheaper than Taobao, but it generally requires large quantities.

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