First, consumers should read Alibaba's return policy carefully and understand the conditions and process of return so that they can provide complete information and evidence when applying for a return. If Alibaba refuses to return the goods, consumers can try to contact customer service and ask customer service to carefully review and try to provide more evidence to prove that their return application is reasonable.

In addition, consumers can also try to contact Alibaba's regulatory agencies, such as the State Administration for Industry and Commerce, the Consumer Rights Protection Center, etc., and complain to these agencies about Alibaba's refusal to return the goods in order to obtain better results.

Finally, consumers can also post their complaints on social media to increase their visibility and attract more people to pay attention to their complaints, so as to bring more support to themselves.

In short, when Alibaba refuses to return the goods, consumers can take the above measures in order to obtain better results. Consumers should be proactive, read Alibaba's return policy carefully, and try to provide more evidence to prove that their return application is reasonable. They can also try to contact regulatory agencies and social media in order to obtain better results.