Alipay friends can swipe Alibaba orders. Recently, Alipay Wallet launched a small function that "makes men tremble" - intimate payment, which focuses on close circles such as close friends and relatives, and provides transfer and payment functions for relatives and friends. It has flexible quotas, automatic payment, real-time reminders and other functions.

From a product perspective, this is not a product with a high threshold, and the logic is also very simple, but the response it has caused is extraordinary. To a large extent, it benefits from China's current humanistic environment: whether you take the initiative or are forced, you must be willing to pay for your relatives.