• Good e-commerce,Welcome!
Home > Platform EC > Alibaba

Which companies does Alibaba mainly target?

| 3Person Answer

1、从电子商务的交易模式:阿里巴巴是B2B,即主要为进出口的买家或卖家提供家务!2、从B2B的行业定位来看:阿里巴巴主要是外贸行业里的B2B。同类的公司还有“环球资源”,当然规模不同,“环球资源”也是美国上市公司。其它的也有,如敦煌网。

3、关于市场定位:市场定位主要是要给顾客提供清晰的概念,在消费者的头脑中占据。市场定位比较有代表性的是里斯和特劳特的定位方法,在消费品行业里,这个方面比较成功的大家知道的“王老吉”,定位即

"怕上火就喝王老吉

"。因此感觉它的定位就是“综合”和“最大”。

4、从阿里巴巴自身宣称的看:把自己定位为“世界三大互联网公司之一”,以及未来十年改变自已的定位为成为众多“电子商务的服务商”(笔者更认为这象愿景而不象定位)。

Professional answer

P

每日潮电商

为你挖掘最新的电商内幕,洞察最新的电子商务趋势!

1. From the transaction model of e-commerce: Alibaba is B2B, that is, it mainly provides housework for buyers or sellers of imports and exports! 2. From the perspective of B2B industry positioning: Alibaba is mainly B2B in the foreign trade industry. There is also "Global Sources" in the same category, of course, the scale is different, "Global Sources" is also a US listed company. There are others, such as Dunhuang.com.

3. About market positioning: Market positioning is mainly to provide customers with a clear concept and occupy a position in the minds of consumers. The more representative market positioning is the positioning method of Reese and Trout. In the consumer goods industry, the "Wang Laoji" that is relatively successful in this aspect is known to everyone. The positioning is

"If you are afraid of getting angry, drink Wang Laoji

". Therefore, it feels that its positioning is "comprehensive" and "largest".

4. From Alibaba's own claims: it positions itself as "one of the world's three largest Internet companies", and in the next ten years, it will change its positioning to become a "service provider for many e-commerce companies" (the author thinks this is more like a vision than a positioning).

移动电商那些事

分享移动电商最新动态和移动电商实操干货

Alibaba mainly focuses on Internet finance, big data, and cloud platforms. There is also online shopping platform, which provides a complete set of data services for many companies. In addition, it also brings great convenience to people's lives. From the perspective of e-commerce transaction mode, Alibaba is B2B, that is, it mainly provides home and easy platform services for import and export buyers or sellers.

互联网电商科技君

喜欢说实话的西装,耿直不是我的错

Alibaba's main industries include: Taobao, Alipay, Alimama, Koubei.com, Alibaba Cloud, Yahoo China, China Wanwang, Juhuasuan, Ant Financial, etc. As one of the most successful companies in China, Alibaba's cases are used as training materials by many institutions. Alibaba's business scope includes many, including the development of application software, design and production of network products, etc. What are Alibaba's industries? The details are as follows:

When mentioning Alibaba, many people will think of Jack Ma at the first time. Under his leadership, the company was founded in 1999. In the more than 20 years since its establishment, Alibaba has completed its transformation from an e-commerce company to a technology-driven cultural and entertainment scene platform. During this period, Alibaba has also completed the acquisition of many companies.

In 2014, Alibaba went public.

Similar Q&A

recommend What is the name of Alibaba's artificial intelligence?

    E-c News Continuously pushing e-commerce knowledge to you

    African netizens use China Africa cross-border e-commerce platform for online shopping
    looking at China's modern business history, the word "profiteer" must be familiar to everyone. To put it bluntly, profiteer is a person who earns a pric...
    how is the new seller of cross-border e-commerce doing?
    I believe many treasure mothers have an idea to do their own business and want to increase their income. Go to work, but you can't take care of your chi...
    how can cross-border e-commerce Amazon sell on Amazon platform without goods?
    cross border e-commerce trade entities in different customs territories conduct trade on the Internet, and then complete the whole transaction through cross-...
    Amazon store opening process and cost analysis!
    With the rapid development of cross-border e-commerce, more and more sellers want to enter Amazon. However, many people are still new to Amazon's cross-...
    Amazon plans to expand its pharmacy business on a large scale and will add same day delivery service
    Amazon Pharmacy says its growth strategy relies on the development and launch of “modular” pharmacies of varying sizes. (Amazon)
    It's convenient! Taobao adds WeChat Pay function
    On September 4th, Taobao and Tmall announced that in order to enhance consumers' shopping experience, Taobao plans to add WeChat payment capabilities an...
    China's Taobao working with startup on deliveries by reusable rocket
    SHENZHEN, China (hb2b) - Chinese rocket maker Space Epoch is working with Alibaba's online shopping platform Taobao to make reusable rockets for express...

    Latest Q&A More

    Popular tags