1、从电子商务的交易模式:阿里巴巴是B2B,即主要为进出口的买家或卖家提供家务!2、从B2B的行业定位来看:阿里巴巴主要是外贸行业里的B2B。同类的公司还有“环球资源”,当然规模不同,“环球资源”也是美国上市公司。其它的也有,如敦煌网。
3、关于市场定位:市场定位主要是要给顾客提供清晰的概念,在消费者的头脑中占据。市场定位比较有代表性的是里斯和特劳特的定位方法,在消费品行业里,这个方面比较成功的大家知道的“王老吉”,定位即
"怕上火就喝王老吉
"。因此感觉它的定位就是“综合”和“最大”。
4、从阿里巴巴自身宣称的看:把自己定位为“世界三大互联网公司之一”,以及未来十年改变自已的定位为成为众多“电子商务的服务商”(笔者更认为这象愿景而不象定位)。
1. From the transaction model of e-commerce: Alibaba is B2B, that is, it mainly provides housework for buyers or sellers of imports and exports! 2. From the perspective of B2B industry positioning: Alibaba is mainly B2B in the foreign trade industry. There is also "Global Sources" in the same category, of course, the scale is different, "Global Sources" is also a US listed company. There are others, such as Dunhuang.com.
3. About market positioning: Market positioning is mainly to provide customers with a clear concept and occupy a position in the minds of consumers. The more representative market positioning is the positioning method of Reese and Trout. In the consumer goods industry, the "Wang Laoji" that is relatively successful in this aspect is known to everyone. The positioning is
"If you are afraid of getting angry, drink Wang Laoji
". Therefore, it feels that its positioning is "comprehensive" and "largest".
4. From Alibaba's own claims: it positions itself as "one of the world's three largest Internet companies", and in the next ten years, it will change its positioning to become a "service provider for many e-commerce companies" (the author thinks this is more like a vision than a positioning).
Alibaba mainly focuses on Internet finance, big data, and cloud platforms. There is also online shopping platform, which provides a complete set of data services for many companies. In addition, it also brings great convenience to people's lives. From the perspective of e-commerce transaction mode, Alibaba is B2B, that is, it mainly provides home and easy platform services for import and export buyers or sellers.
Alibaba's main industries include: Taobao, Alipay, Alimama, Koubei.com, Alibaba Cloud, Yahoo China, China Wanwang, Juhuasuan, Ant Financial, etc. As one of the most successful companies in China, Alibaba's cases are used as training materials by many institutions. Alibaba's business scope includes many, including the development of application software, design and production of network products, etc. What are Alibaba's industries? The details are as follows:
When mentioning Alibaba, many people will think of Jack Ma at the first time. Under his leadership, the company was founded in 1999. In the more than 20 years since its establishment, Alibaba has completed its transformation from an e-commerce company to a technology-driven cultural and entertainment scene platform. During this period, Alibaba has also completed the acquisition of many companies.
In 2014, Alibaba went public.