It is a promotional tactic that can increase sales.

It is understood that from November 1, more than 80 categories, more than 260 brands and 40,000 products will participate in the "trade-in". Tmall platform will cooperate with Xianyu, Alipay Huabei, major merchants and other multi-terminals to provide large subsidies for various recycled products. That is, when consumers sell old products on Tmall or Xianyu platform, Tmall will add 10% to the market recycling valuation and randomly give out new coupons. If users buy new products on Double 11, Tmall will further reimburse.

In recent years, major e-commerce platforms have launched their own "trade-in" services, and Alibaba is no exception. This has played a great role in reducing the waste of social resources. At the same time, e-commerce platforms will also offer subsidies to consumers, which will also drive consumers to make new purchases.

Double 11 is approaching, and many consumers will take advantage of it to buy new products. After the new products are purchased, the old products will inevitably be eliminated. Because of this, it can be said that the timing is just right to launch this activity now. Instead of wasting the old products that users don’t want, it is a good way to recycle them on the platform.

When customers see "trade old for new" for the first time, your first reaction is that you feel like you have taken a little advantage. You will feel very happy that the old items at home can be directly exchanged for new ones, but who would be happy if you exchange old items for new ones? Therefore, merchants will exchange old items for new ones, but they can be 30 yuan lower. In this way, consumers will feel that they have exchanged old items for money. They have to buy them anyway, no matter where they buy them. Here they can exchange them for new ones, so it’s a big discount!