Measures need to be taken as soon as possible. Alibaba being included in the abnormal list is very detrimental to its reputation and image, and measures must be taken to remove it from the list. The reason is that the abnormal list is an important means for the state industrial and commercial administration department to supervise and manage the business operations of enterprises. If it is included in it, it will be subject to various restrictions and penalties. In response to this issue, Alibaba needs to actively cooperate with relevant departments to conduct investigations, find out the existing problems and rectify them in a timely manner. At the same time, it must strengthen internal management, implement corporate social responsibility, protect consumer rights, and abide by relevant laws and regulations. In addition, Alibaba can also enhance the public's trust in it through various channels, such as conducting social welfare activities and strengthening brand promotion. Only in this way can the impact on its reputation and image be restored and the trust and recognition of consumers be regained.