For newcomers in Alibaba cross-border e-commerce, here are some steps and suggestions:

1. Establish and improve company qualifications: First, make sure you have a legally registered company with the corresponding qualifications and certificates. These documents include organization code certificate, tax registration certificate, import and export rights, etc.

2. Understand the target market: When choosing a target market, consider the marketability and potential demand of the product. Understanding the culture, consumption habits, competition, regulations, etc. of the target market will help to formulate an applicable marketing strategy.

3. Register as an Alibaba International Station member: Register an Alibaba International Station account and complete the company and product information, including company introduction, product description, price, etc. Make sure the information is accurate, attractive and easy to search.

4. Publish product information: According to market demand, publish product information, including product pictures, specifications, prices, minimum order quantity, etc. Make sure the product information is detailed and clear, and pay attention to the language and keyword settings of the product description.

5. Find suitable suppliers: Find suitable suppliers through the Alibaba platform or other channels. Communicate and negotiate with suppliers to ensure that details such as product quality, price and delivery time meet expectations.

6. Carry out marketing activities: Use the tools and channels provided by the Alibaba platform to carry out marketing activities, including keyword optimization, display advertising, overseas promotion, etc. Communicate and interact effectively with potential customers.

7. Process orders and logistics: Receive orders and process them in a timely manner, and cooperate with logistics companies to ensure on-time delivery of orders. In addition, respond to customer inquiries and complaints in a timely manner to maintain good customer relations.

8. Maintain good after-sales service: Provide quality assurance and after-sales service, answer customer questions and concerns, and resolve customer complaints and returns. Establish a good reputation and credibility to lay the foundation for long-term development.

It should be noted that cross-border e-commerce is an industry with fierce competition and complexity. Before starting cross-border e-commerce, it is best to conduct sufficient market research and preparation. In addition, understand relevant laws, regulations and tax policies to ensure legal operations. At the same time, we continue to learn the latest market trends and e-commerce technologies to maintain continuous innovation and improvement.