1.区位资源的差异
说白了,两个省份手上拿的资源底牌不同。
广东虽然偏安岭南,但是珠江入海口就是王炸资源,使其坐拥天然良港以及肥沃的三角洲平原。
并且有京广铁路这条南北大动脉,再加上毗邻港澳、辐射东南亚,广东实打实抓了一副好牌。
不夸张地说,这样的地理位置只有上海可以媲美。
对比而言,浙江自古就有了“七山一水二分田”的说法,除了杭州湾小片地带较为丰饶,其他大部分地区是丘陵山壑。
虽然有钱塘江入海口,但其航运价值和长江、珠江完全不是一个量级。
肯定会有人说:但是浙江靠近上海呀!
其实,浙江虽毗邻上海,但并没有捞到很多好处,因为上海和江苏走得更近。
不仅如此,浙江反而还在被魔都不断“吸血”。
阿里巴巴、拼多多、三通一达这些成长于杭州的企业,都对上海趋之若鹜,甚至很多把总部都搬到了上海。
从天然资源上来看,浙江要逊色于广东。
2.发展模式不同
如果说天然资源是老天赏的,那么发展模式上,广东“自上而下”的政策光环则更加明显。
相比较而言,广东就像是一个天之骄子,完整吃下了80年代改革开放的红利,出尽风头,如今国企和外企数量很多,头部企业发达。
很多人都不知道,广东在中国企业500强(含国企)中占有47家,国企数量仅次于北京。
近些年,广东还在大力发展总部经济。
比如深圳,在深圳湾等地区吸引超过30家跨国企业总部入驻。
比如广州,曾直接下发文件,3年内力争新引进500强总部企业100家,并对首次入围世界500强的企业将给与2000万元奖励。
靠引进和做强头部企业,广东已经连续二三十年稳稳坐着全国经济的头把交椅。
而浙江发家走的是“野路子”,相比政府牵头、政策加持的广东,浙江发达的民营经济更像“草莽英雄”。
比如义乌、比如温州,比如一大堆皮革城、皮草城、服装城、小商品街等。
根据数据显示,尽管浙江的商事主体数量不是全国最多的,但人均老板数量是全国最多的。
——每100家企业就有88.9个是民营企业,平均每12个浙江人就有一个老板。
论“老板浓度”,没有哪个省可以与浙江人比。
一个是“总部”经济,一个是“老板”经济,两者发展一纵一横,各有特点。
3.商业氛围差异
大家都知道,广东和浙江都盛产企业家,但为什么我们提起“老板”还是第一时间联想到浙江?
或许是因为两省商帮风格不相同。
马云曾经说:粤商更为低调、闷声发财,浙商很高调、自带网红色彩。
事实也确实如此,广东的企业家,像任正非、马化腾、何享健不都是沉沉稳稳的理工直男?
而浙江的企业家,马云、宗庆后、李书福都是个性十足的网络红人,自带流量。
这么说并不是在褒贬谁好谁坏。
正如我们印象中的那样:
浙商是行商,扩张意识强,满天下到处走;粤商是坐商,本地已经汇聚各方资源,生意只需就地取材,坐下来谈。
如果硬要说原因,或许还是和两地的地域环境分不开:
长三角的洋流一年四季是向外流的,珠三角的洋流则是夏进冬出,这或许影响了两地商帮氛围。
一个更善于向外扩张,更具冒险主义精神,一个更善于向内聚合,更有包容气质。
商帮氛围的差异,也让两个省份的经济结构各有特色,各有各的强法。
1. Difference in locational resources
To put it bluntly, the two provinces have different resource cards in their hands.
Although Guangdong is located in the south of the Five Ridges, the estuary of the Pearl River is a trump card resource, which makes it sit on a natural harbor and a fertile delta plain.
And with the Beijing-Guangzhou Railway, a major north-south artery, and adjacent to Hong Kong and Macao, radiating to Southeast Asia, Guangdong has really grabbed a good hand.
It is no exaggeration to say that only Shanghai can match such a geographical location.
In contrast, Zhejiang has been said to be "seven mountains, one water, and two fields" since ancient times. Except for the relatively fertile small area of Hangzhou Bay, most of the other areas are hills and valleys.
Although there is the estuary of the Qiantang River, its shipping value is completely not at the same level as the Yangtze River and the Pearl River.
Some people will definitely say: But Zhejiang is close to Shanghai!
In fact, although Zhejiang is adjacent to Shanghai, it has not gained many benefits because Shanghai and Jiangsu are closer.
Not only that, Zhejiang is still being "sucked blood" by Shanghai.
Companies such as Alibaba, Pinduoduo, STO Express, and YTO Express, which grew up in Hangzhou, are all flocking to Shanghai, and many of them have even moved their headquarters to Shanghai.
In terms of natural resources, Zhejiang is inferior to Guangdong.
2. Different development models
If natural resources are given by God, then in terms of development model, Guangdong's "top-down" policy halo is more obvious.
In comparison, Guangdong is like a favored child of heaven, which has completely eaten the dividends of reform and opening up in the 1980s and has become the center of attention. Now there are many state-owned and foreign enterprises, and the leading enterprises are well developed.
Many people don't know that Guangdong has 47 of the top 500 Chinese companies (including state-owned enterprises), and the number of state-owned enterprises is second only to Beijing.
In recent years, Guangdong has been vigorously developing headquarters economy.
For example, Shenzhen has attracted more than 30 multinational corporate headquarters to settle in Shenzhen Bay and other areas.
For example, Guangzhou has directly issued a document to strive to introduce 100 new headquarters of Fortune 500 companies within three years, and will give 20 million yuan in rewards to companies that are shortlisted for the first time in the Fortune Global 500.
By introducing and strengthening leading enterprises, Guangdong has been firmly in the top spot of the national economy for two or three decades.
Zhejiang's development is a "wild way". Compared with Guangdong, which is led by the government and supported by policies, Zhejiang's developed private economy is more like a "grassroots hero".
For example, Yiwu, Wenzhou, and a lot of leather cities, fur cities, clothing cities, small commodity streets, etc.
According to data, although the number of commercial entities in Zhejiang is not the largest in the country, the number of bosses per capita is the largest in the country.
——88.9 out of every 100 enterprises are private enterprises, and there is an average of one boss for every 12 Zhejiang people.
In terms of "boss concentration", no province can compare with Zhejiang people.
One is the "headquarters" economy, and the other is the "boss" economy. The two develop vertically and horizontally, each with its own characteristics.
3. Difference in business atmosphere
Everyone knows that Guangdong and Zhejiang are both rich in entrepreneurs, but why do we think of Zhejiang first when we mention "boss"?
Perhaps it is because the business styles of the two provinces are different.
Jack Ma once said: Guangdong businessmen are more low-key and make money quietly, while Zhejiang businessmen are very high-profile and have their own Internet celebrity colors.
This is indeed the case. Entrepreneurs in Guangdong, such as Ren Zhengfei, Ma Huateng, and He Xiangjian, are not all steady and steady science and engineering straight men?
And entrepreneurs in Zhejiang, such as Jack Ma, Zong Qinghou, and Li Shufu, are all Internet celebrities with full personalities and bring their own traffic.
This is not to praise or criticize who is good or bad.
Just as we have the impression:
Zhejiang merchants are traveling merchants with a strong sense of expansion and travel all over the world; Guangdong merchants are sedentary merchants, local resources have been gathered from all sides, and business only needs to be sourced locally and sit down to talk.
If you have to say the reason, it may be inseparable from the geographical environment of the two places:
The ocean currents in the Yangtze River Delta flow outward all year round, while the ocean currents in the Pearl River Delta flow in during the summer and out during the winter, which may have affected the atmosphere of the business groups in the two places.
One is better at outward expansion and has a more adventurous spirit, while the other is better at inward aggregation and has a more tolerant temperament.
The difference in the atmosphere of the business groups also makes the economic structures of the two provinces unique and each has its own strengths.
The most obvious difference between Guangdong and Zhejiang people is the language. Guangdong people are good at Cantonese, while Zhejiang people mostly speak Mandarin. Also, the bride price in Zhejiang is relatively high. It is rumored that it takes dozens of yuan to marry a wife, while Guangdong people basically value their heart rather than money. Basically, you can marry a wife with 20,000 to 30,000 yuan. Also, Guangdong people eat lighter food and pay attention to freshness, while Zhejiang people prefer heavier tastes.