In the PC Internet era, Tencent's threat to Ali was far less than it is today. Ali did not try much in the social field except for Aliwangwang chat software. Aliwangwang's positioning was also to serve the entire e-commerce system. The top management had not yet realized the threat of Penguin Empire to itself.

Mobile Internet, Penguin Empire began to exert its strength. Tencent's success originated from a solid social relationship chain. The relationships accumulated in the Internet era were directly transferred to the mobile Internet era. Mobile Internet provides a better platform for social networking. With a solid relationship chain, long active time, and strong stickiness, it must be the first entrance to the mobile Internet. For services with relatively closed content traffic, mobile Internet will inevitably share its traffic. In the PC era, shopping went to Taobao and JD.com. Now we have more choices. It is too low to create a shopping platform. A public account can start buying and selling things. There are too many shopping rivals that can be replaced, but it is very difficult to replace the relationships established on QQ for so many years. WeChat could have done it, but unfortunately WeChat also belongs to Penguin Empire.