The main source of income for Taobao and Tmall is the advertising fees of merchants. Through trains and diamond booths have more than 10 billion yuan in revenue every day. Even if there are 40 million people on average every day, you can earn hundreds of millions of yuan by opening Taobao and doing nothing but watching the carousel advertisements on the homepage. Merchants who participate in activities such as Juhuasuan are divided into shares. Taobao Wangpu charges 1,188 yuan a year, and all sellers will pay. There are also fees for various templates. There are hundreds of thousands of merchants who buy software and decoration templates on the third-party plug-in merchant service platform, and they share the fees with Taobao 50-50. In addition, Alibaba Cloud, Ant Financial, Evergrande Football Team, Didi Taxi, KFC, UC Browser, Xiami Music, Youku Tudou, Huayi Brothers, Cainiao Network, Best Express, Guanxian Media, SenseTime Technology, Wanda Film and Television, Zhongtianwei, Ele.me, ofo, Juran Home, Xiaopeng Motors, Gao Xin Retail, RT-Mart, China Unicom, Century Lianhua, Suning.com, Postal Savings Bank, YTO Express, Momo, AutoNavi Maps, and nearly 300 other companies have strategic investments.