Who controls Hema Fresh Supermarket?
盒马鲜生超市由阿里巴巴控股。
盒马鲜生定位于以大数据支撑的线上线下融合的新零售模式，以线下体验门店为基础，并将之作为线上平台盒马APP的仓储、分拣及配送中心，通过线上线下一体化来满足周边3公里范围内消费者对生鲜食品采购、餐饮、美食以及生活休闲的需求。消费者可以在门店采购商品，也可以在APP下单，盒马与合作伙伴提供30分钟送达服务。
Professional answer
Hema Fresh Supermarket is controlled by Alibaba.
Hema Fresh is positioned as a new retail model that integrates online and offline supported by big data. It is based on offline experience stores and uses them as warehousing, sorting and distribution centers for the online platform Hema APP. Through online and offline integration, it meets the needs of consumers within a 3-kilometer radius for fresh food procurement, catering, food and leisure. Consumers can purchase goods in stores or place orders on the APP. Hema and its partners provide 30-minute delivery service.
Jack Ma
Hema Fresh is a subsidiary of Alibaba Group.
Hema Fresh is the first new retail supermarket in China. It was founded in 2015 and its first store opened in January 2016. It is regarded as a sample of Alibaba's new retail.
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