What is wowcolor?
WOW COLOUR是中国新锐超大美妆集合店品牌 ，于2020年1月4日正式问世 。
将核心客群锁定由18-28岁年轻大学生和白领女性构成的美妆主力消费人群，产品定位以高颜价比及功能性路线美妆个护用品为主。WOW COLOUR品类繁多，包括了颜值彩妆、美妆工具、美容护肤、男士护理、香水香氛、洗护用品。
超过300个知名品牌在WOW COLOUR集结，全店含有6000+SKU。 CROXX、Dreamtimes、橘朵、CLIO、LB、girlcult、COLORKEY、VNK、LEEMEMBER、HOLD LIVE等网红国货和纽西之谜、城野医生、HABA、雅漾、贝德玛、伊丽莎白雅顿等国际护肤品牌都已进驻了。WOW COLOUR致力于年轻人美的事业，打造真正定位为“国货彩妆+国际护肤+海外小众”的全新美妆集合店业态。
Professional answer
WOW COLOUR is a new and large beauty collection store brand in China, which was officially launched on January 4, 2020.
The core customer group is the main beauty consumer group composed of young college students and white-collar women aged 18-28, and the product positioning is mainly high-value-for-money and functional beauty and personal care products. WOW COLOUR has a wide range of categories, including beauty makeup, beauty tools, beauty skin care, men's care, perfume and fragrance, and toiletries.
More than 300 well-known brands gather in WOW COLOUR, and the whole store contains 6000+SKUs. CROXX, Dreamtimes, Ju Duo, CLIO, LB, girlcult, COLORKEY, VNK, LEEMEMBER, HOLD LIVE and other popular domestic brands and international skin care brands such as New Secret, Dr. Ci:Labo, HABA, Avene, Bioderma, Elizabeth Arden have already settled in. WOW COLOUR is committed to the beauty of young people and creating a new beauty store format that is truly positioned as "domestic cosmetics + international skin care + overseas niche".
wowcolor is a beauty and cosmetics chain brand that focuses on emerging domestic products. Among all its cosmetics categories, 70% are domestic Internet celebrity brands, and the remaining 30% will introduce international Internet celebrity cosmetics. The parent company of wowcolor brand is Sejie (Guangdong) Cosmetics Co., Ltd.
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