To set up a new store on Alibaba, you need to follow the steps below:

1. **Register an Alibaba account**: If you don't have an Alibaba account yet, you need to register one first.

2. **Log in and enter the Seller Center**: Log in with your Alibaba account and then enter the Seller Center.

3. **Create a store**: In the Seller Center, you can find the option to create a store. Click the corresponding link and follow the instructions to fill in the store information, including store name, main products, store introduction, etc.

4. **Upload product information**: Once the store is created, you can start uploading your product information. This includes product pictures, descriptions, prices, etc.

5. **Set the store style**: You can set the store style according to your preferences and brand image, including store theme, LOGO, banner, etc.

6. **Marketing promotion**: After the store is set up, you can consider conducting some marketing promotion activities, such as participating in promotions on the Alibaba platform, issuing coupons, etc., to attract more potential customers.

7. **Pay attention to customer service**: Establish a good customer service system, including timely responding to customer inquiries, handling returns and exchanges, etc., to improve customer satisfaction.

The above are the general steps for setting up a new store on Alibaba. The specific operation details may change according to the update of the Alibaba platform. It is recommended that you refer to the relevant guidelines and help documents provided by Alibaba during the operation.