Alibaba and Amazon are two giants in the global e-commerce field, but in recent years, Alibaba has been left further and further behind by Amazon in some aspects. The main reasons are as follows: Strategic differences: Alibaba focuses on localized e-commerce business in China, focusing on diversified development such as offline integration, digital finance and cloud computing. Amazon continues to deepen its global e-commerce layout and continuously expands its logistics network and cloud computing infrastructure. Technology investment: Amazon has invested heavily in technological innovation and R&D, which has promoted the rapid development of its artificial intelligence, big data and cloud computing. In contrast, Alibaba's investment in these areas is relatively small. Globalization strategy: Amazon actively promotes its globalization strategy and continuously expands its international market, especially in developed regions such as Europe and the United States. Although Alibaba also has overseas layout, it is relatively conservative in expanding its international market. Corporate culture: Amazon's corporate culture emphasizes concepts such as customer first, innovation, pursuit of excellence and long-term development, providing strong spiritual support for its business development. Alibaba, on the other hand, pays too much attention to short-term commercial interests to a certain extent and ignores long-term brand value and corporate culture construction. Regulatory environment: In terms of the regulatory environment, the US market where Amazon is located is relatively stable and open, providing a good policy environment for its business development. Alibaba, on the other hand, faces a more complex regulatory environment in China, which brings certain uncertainties to its business development. In summary, Alibaba is being left further and further behind by Amazon due to many factors, including strategic differences, technology investment, globalization strategy, corporate culture and regulatory environment. However, as the market changes and competition intensifies, Alibaba is also constantly adjusting its strategy to seek new development opportunities and breakthroughs.