If it is the first time that Alibaba merchants are complained about stealing pictures, the merchant's products will be asked to be removed from the shelves, and there will be no other punishment. However, if the merchant has been complained about stealing pictures and has put the product on the shelves many times, and the product pictures are basically unchanged but blurred or cut out, etc., if it is complained again, the store may be blocked and can only be unblocked after rectification, and the store rating will be deducted, which is considered a relatively serious punishment.