Alibaba is one of the largest e-commerce companies in China, and its copywriting style usually has the following characteristics:

1. Emphasis on innovation: Alibaba has always been committed to innovation, and its copywriting often emphasizes the company's innovative capabilities and innovative achievements.

2. Emphasis on social responsibility: Alibaba also pays attention to social responsibility, and its copywriting often emphasizes the company's social responsibility and contribution.

3. Emphasis on customer value: Alibaba's copywriting also often emphasizes customer value and how the company's products and services will help customers achieve success.

4. Humor and wit: Alibaba's copywriting also often uses humorous language to attract readers' attention.

For example, Alibaba's slogan is "Make it easy to do business in the world", which emphasizes the company's vision of making it easier for companies to do business, and it also has an inspiring effect. In addition, some humorous elements often appear in Alibaba's advertisements, such as the advertisements that Jack Ma and other celebrities collaborated on, which showed the company's products and services in a humorous way.