1. Small profits but quick turnover

Small profits but quick turnover can be said to be a method used by most Pinduoduo sellers. Maybe you only make 1 yuan per order, and get a large number of orders at a very low price to make a profit, so that the price of the product will be very low.

Some people may ask, even if he is small profits but quick turnover, his product price should be higher than the price of the same model of the wholesaler, why is it lower?

Here we need to talk about 2 ways to lower costs:

First, when you have a large number of orders in your hand, you have the capital to negotiate with suppliers and lower the cost of purchase as much as possible.

Second, similarly, if you have a large number of orders in your hand, you have the capital to negotiate with express companies and lower the cost of express transportation as much as possible.

However, there is no need to envy them. The reason why these merchants can succeed may mean that the first few hundred or even thousands of orders are sold at a loss, and they can only start to make money after the weight of the goods rises.

2. Related sales

Some merchants use these low-priced products to attract consumers to click, and then guide and recommend consumers to buy more expensive SKUs or other related products in the product. In other words, low-priced products exist for the purpose of attracting traffic. If you only buy this product when you come in, I may only lose one or two yuan, but once you buy a higher-specification product or related product, I may make dozens of yuan on this order!

So before using related sales, it is best to test it on a small scale to estimate how many of the users who come in will buy related products, so that we can judge whether you will eventually lose money and how much money you can make on average per order.

3. Factory tail goods

Factory tail goods usually refer to out-of-season, out-of-stock or even defective products, but not counterfeit and shoddy products, foreign garbage and old goods. Because it is tail goods, the factory will basically dispose of it cheaply, and many sellers will go to the factory to purchase it at a very low price, and then sell it in the store.

The most prominent feature of this type of goods is that they are few in number. Generally, only a few dozen or a few hundred pieces are sold out, and there are rarely thousands of pieces in stock. As for defective products, they are even more distinctive. For example, last year my mother bought me two sets of thermal underwear for 60 yuan on Pinduoduo. Yes, that's right, 60 yuan for 2 sets! The material quality of the clothes is actually okay, but the workmanship... The threads began to fall apart on the third day after wearing them. At least half a meter of thread ends can be found running out every day, and they were scrapped in two weeks.

So if you have factory resources, factory tail goods are a good way to stock up, but don't buy defective products. Doing business is still based on integrity.

So, in fact, in most cases, the concept of "you get what you pay for" is not wrong. Merchants are not doing charity, but profit-seeking. Low prices may mean poor quality, or they will make it back from other places. Although low prices have a certain market, not everyone agrees with this concept. The suppliers of 1688 have all been inspected by Alibaba and will not sell defective products. It is normal that the prices are higher than some of Pinduoduo's products. If you want to lower the cost on this basis, you need to have a certain economic mind.

Finally, I would like to say something to everyone: wool may not come from sheep, but also from pigs.