1. According to the rules of Alibaba platform, only serious violations will be punished by fraud, and the account will be closed after three frauds.

2. If Alibaba stores want to avoid being punished by the platform, they can try to negotiate and reconcile with the complainant.

If the merchant's serious violations are true, you can first try to negotiate and reconcile with the complainant, and strive to get the other party to withdraw the complaint on their own initiative. As long as the complainant withdraws the complaint for a reason, the 1688 platform will withdraw the fraud on the store.

When negotiating with the complainant, the merchant should first understand the other party's demands. If the right holder requires the merchant to make compensation, the merchant can first consult relevant professionals, and then determine the specific amount of compensation, and then negotiate with the other party for compensation, and both parties must sign a settlement agreement to allow the complainant to withdraw the complaint against the merchant.

3. If Alibaba stores want to avoid being punished by the platform, they can submit a counter-notification for appeal.

1. Alibaba merchants should submit a counter-notification to Alibaba in a timely manner within the 3 working days of receiving the complaint information notification. If the merchant does not initiate a counter-notification within 3 working days, or the counter-notification appeal is not established, the Alibaba platform will delete the complained information and will also impose relevant penalties on the store.

2. When the merchant submits a counter-notification appeal, the required appeal documents include: purchase contract, invoice, reason why the product does not fall into the same or similar commodity category as the registered trademark, trademark authorization and other certificates.

3. Merchants can seek assistance from the processing team to complete the counter-notification appeal process, because the processing team has professional knowledge and rich experience, and the chance of a successful appeal will be higher.