618购物狂欢节最初是由京东创立,1998年6月18日刘强东创立京东,因此每年6月是京东的店庆月,每年6月18日是京东店庆日。在店庆月京东都会推出一系列的大型促销活动,以“火红六月”为宣传点,其中6月18日是京东促销力度最大的一天,而2015年淘宝阿里巴巴也开始参与
618 Shopping Carnival was first created by JD.com. Liu Qiangdong founded JD.com on June 18, 1998. Therefore, every June is the anniversary month of JD.com, and every June 18 is the anniversary day of JD.com. During the anniversary month, JD.com will launch a series of large-scale promotional activities, with "Red June" as the promotion point. Among them, June 18 is the day with the strongest promotion of JD.com. In 2015, Taobao and Alibaba also began to participate