The main parameters of Alibaba's effective operation include:

1. Transaction amount: refers to the actual transaction amount on the Alibaba platform. Transaction amount is an important indicator to measure the platform's activity and profitability.

2. Transaction volume: refers to the actual number of transactions on the Alibaba platform. Transaction volume is a key indicator to measure the platform's activity and user engagement.

3. Transaction conversion rate: refers to the proportion of users who visit the Alibaba platform who eventually complete the transaction. Transaction conversion rate is a key indicator to measure the platform's attractiveness and user willingness to buy.

4. User growth rate: refers to the growth rate of the number of registered users on the Alibaba platform. User growth rate is an important indicator to measure the platform's user attractiveness and market share.

5. User activity: refers to the number of daily, weekly or monthly active users on the platform. User activity is a key indicator to measure the platform's user engagement and stickiness.

6. Platform reputation: refers to the reputation rating and word-of-mouth of merchants and buyers on the platform. The reputation of the platform is an important factor in ensuring transaction security and maintaining user trust.

7. Service quality: refers to the quality and efficiency of customer service provided on the Alibaba platform. Good service quality can improve user satisfaction and loyalty.

8. Innovation capability: refers to Alibaba's ability to launch new products, new features and new services. Innovation capability is a key factor in maintaining market competitiveness and sustainable development. The above parameters are key indicators for measuring Alibaba's effective operations and help evaluate the overall performance and development trends of the platform.