全网营销涵盖的范围主要包括:网页搜索(百度、360、搜狗、soso等);图片搜索(搜索引擎、商品图片);社交网络(微博、微信、博客、论坛等);门户媒体(腾讯、新浪、网易等);信息平台(分类信息、黄页、百科、文库等);视频平台(土豆、优酷、搜狐等);分享购物(美丽说、蘑菇街、花瓣网等);B2B平台(阿里巴巴、慧聪等);B2C平台(淘宝、拍拍、京东等);广告投放(网站、软件、电子杂志);口碑营销(事件话题、广告口号、品牌故事);会员管理(客户分析、客户回访);即时聊天(QQ群、YY、飞信等);网络炒作(推手策划、正负效应)。
The main areas covered by full-network marketing include: web search (Baidu, 360, Sogou, Soso, etc.); image search (search engine, product images); social networks (Weibo, WeChat, blogs, forums, etc.); portal media (Tencent, Sina, NetEase, etc.); information platforms (classified information, yellow pages, encyclopedias, library, etc.); video platforms (Tudou, Youku, Sohu, etc.); shared shopping (Meilisuo, Mogujie, Huaban.com, etc.); B2B platforms (Alibaba, Huicong, etc.); B2C platforms (Taobao, Paipai, JD.com, etc.); advertising (websites, software, e-magazines); word-of-mouth marketing (event topics, advertising slogans, brand stories); member management (customer analysis, customer return visits); instant messaging (QQ groups, YY, Fetion, etc.); online hype (promoter planning, positive and negative effects).