导购员工作职责:
1、通过在货场与消费者交流向消费者宣传货品和专卖店形象,提高品牌知名度。
2、做好货场、货品的陈列以及安全维护工作,保持货品与助销用品的摆放整齐、清洁、有序。
3、时刻保持货在场良好的服务心态,创造舒适的购物环境,积极向消费者推介,帮助其正确选择满足他们需求的商品。
4、利用各种销售技巧,营造货场顾客参与气氛,提高顾客购买愿望,增加专卖店的营业额。
5、收集顾客对货品和专卖店意见、建议与期望,及时妥善的处理顾客投诉,并向主管汇报。
6、收集竞争对手的产品、价格、市场活动等信息,并向主管汇报。
7、 完成日、周、月(如销售、补货、盘点)报表等工作,并向主管汇报。
8、完成上级主管交办的各项工作,并坚定实行专卖店的各项零售政策。导购员:导购员:通常是一种长期行为,从某种意义上来讲,他们是处于某一特殊环境的业务员,是直接面向顾客的终端业务员。他们有一定时期内(比如一年或两年)的稳定性,在具体的工作中通过现场恰切的举止和优质的服务,给顾客留下美好的印象,从而树立良好的品牌形象和企业形象,使顾客当场购买或在未来形成购买冲动;同时,导购员又通常负责所在卖场的终端建设与维护,并适当协调客情关系。
Job responsibilities of a shopping guide:
1. Promote the image of goods and specialty stores to consumers through communication with consumers in the goods yard to improve brand awareness.
2. Do a good job in the display and safety maintenance of the goods yard and goods, and keep the goods and sales aids neat, clean and orderly.
3. Always maintain a good service attitude in the goods field, create a comfortable shopping environment, actively promote to consumers, and help them correctly choose goods that meet their needs.
4. Use various sales techniques to create an atmosphere of customer participation in the goods field, increase customers' desire to buy, and increase the turnover of specialty stores.
5. Collect customers' opinions, suggestions and expectations on goods and specialty stores, handle customer complaints in a timely and proper manner, and report to the supervisor.
6. Collect information on competitors' products, prices, marketing activities, etc., and report to the supervisor.
7. Complete daily, weekly, and monthly (such as sales, replenishment, inventory) reports and other work, and report to the supervisor.
8. Complete various tasks assigned by superiors, and firmly implement the various retail policies of the store. Shopping guide: Shopping guide: It is usually a long-term behavior. In a sense, they are salesmen in a special environment and are terminal salesmen directly facing customers. They have stability for a certain period of time (such as one or two years). In their specific work, they leave a good impression on customers through appropriate on-site behavior and high-quality service, thereby establishing a good brand image and corporate image, so that customers can buy on the spot or form a buying impulse in the future; at the same time, shopping guides are usually responsible for the terminal construction and maintenance of the store where they are located, and appropriately coordinate customer relations.
A shopping guide is someone who guides customers to shop.
A shopping guide must have sufficient reasons to make customers willing to buy products and make them feel that they are getting great value for money.
To do this, the functions of the products sold must be explained in detail and patiently, and the shopping guide needs to use a lot of promotional means and skills during the promotion process.