Promoters are mainly responsible for product promotion and sales. The company will frequently update the products for promotion, issue promotion tasks, and pay commissions based on sales volume. For example, beverage promotions can be settled on a daily basis or calculated based on sales volume. Promoters are mainly responsible for introducing product conditions and allowing customers to experience the products such as tasting, using, giving gifts, and drawing prizes. Finally, the effect of product promotion and sales increase is achieved. Promoters are also usually called shopping guides. They are generally sales personnel sent to retail terminals by manufacturers or agents. They play a very important role in the process of selling goods:

1. Representatives of stores or companies Promoters communicate directly with customers face to face. Your every move and every word always represents the service style and spirit of the store in the eyes of customers.

2. Information dissemination and communication Promoters should be well aware of the store's special sales, seasonal discounts and other promotional activities. When customers ask about relevant matters, they can give detailed answers in a timely and enthusiastic manner.

3. Customer’s life consultant. Salespersons must fully understand the characteristics, usage, purpose, function, value, and benefits of the goods they sell, and provide customers with the best advice and help.

4. Service ambassador. To effectively attract consumers, stores must rely not only on luxurious stores, complete displays, price cuts and discounts, but also on high-quality services to impress customers. In today’s fierce market competition, competitive advantages will increasingly come from intangible services. A series of small improvements in services can effectively conquer customers and overwhelm competitors. Every salesperson must always remember that they are salespersons serving customers.

5. A bridge between stores or businesses and consumers. Salespersons must promptly convey consumers’ opinions, suggestions, and expectations to stores in order to formulate better management and service strategies and stimulate manufacturers to produce better products.