A shopping guide is a salesperson who works in retail locations such as shopping malls, supermarkets or specialty stores. Their main responsibilities are to introduce and promote merchandise to customers, help customers choose the right products, and provide professional shopping advice.

Shopping guides need to have good product knowledge and sales skills, and be able to communicate and interact effectively with customers to increase sales and customer satisfaction.

They are also responsible for maintaining merchandise displays and shelf organization, keeping the store clean and orderly. Shopping guides play an important role in guiding and serving the shopping process, and are also an important part of improving sales performance for merchants.