Sales promoters are usually called sales guides, which refer to sales personnel sent by manufacturers or agents to retail terminals. They play a very important role in the process of selling goods.

It is usually a long-term behavior. In a sense, they are salesmen in a special environment and terminal salesmen who directly face customers.

They have stability for a certain period of time (such as one or two years). In their specific work, they leave a good impression on customers through appropriate on-site behavior and high-quality service, thereby establishing a good brand image and corporate image, so that customers can buy on the spot or form a buying impulse in the future; at the same time, shopping guides are usually responsible for the terminal construction and maintenance of the store where they are located, and appropriately coordinate customer relations.