想要获取白酒销售渠道客户还是要依靠线上和线下两种方式。
线下渠道
1、联系本地规模还可以的酒店,一般酒店都会有白酒、红酒类的需求,上门拜访时带着新品去免费品尝,与酒店的负责人搞好关系这样会事半功倍。
2、联系本地的一些烟酒店去拜访打听,你在这个渠道就是发展和培养你的终端客户。
3、跑一跑销售区域的批发,虽然很传统,但是有一定的作用,每天坚持跑这个渠道3-5家,不要太多。坚持三个月。
4、通过公司资源,看看能不能给你提供潜在客户电话,这个很重要,因为一般打电话去了解,他们买酒的地方,因为爱喝酒的人,买酒基本都很固定,你就顺藤摸瓜去试就行。
以上客户名单可以通过客套企业名录搜索软件进行搜索查询,可以查询出本地酒店、烟酒店、批发商等客户信息,找到客户之后后续联系拜访更容易的多。
线上渠道
网络时代选择线上渠道来寻找客户,是市场发展的必定方式,根据互联网寻找酒类客户能够节省人工成本、物力资源成本费和资金成本费。常见的渠道有:
(1)阿里巴巴网找批发客户
(2)淘宝、京东、拼多多线上店铺
(3)自建网站,进行优化推广
无论是在哪个渠道去寻找客户,都得多观察、多跑路、多记录,线上和线上二者之间是紧密联系的。
To obtain liquor sales channel customers, you still have to rely on both online and offline methods.
Offline channels
1. Contact local hotels of decent size. Generally, hotels will have demand for liquor and red wine. When visiting, bring new products for free tasting. It will be more effective to establish a good relationship with the person in charge of the hotel.
2. Contact some local tobacco and alcohol stores to visit and inquire. You are developing and cultivating your terminal customers in this channel.
3. Run around the wholesale in the sales area. Although it is very traditional, it has a certain effect. Keep running 3-5 stores in this channel every day, not too many. Keep going for three months.
4. Through the company's resources, see if you can provide you with potential customer phone numbers. This is very important, because generally you call to find out where they buy wine. Because people who love to drink basically buy wine in a fixed way, you can just follow the clues and try it.
The above customer list can be searched and queried through the Ketao business directory search software, which can query the customer information of local hotels, tobacco shops, wholesalers, etc. After finding the customers, it will be much easier to contact and visit them later.
Online channels
In the Internet age, choosing online channels to find customers is an inevitable way for market development. Finding wine customers through the Internet can save labor costs, material resource costs and financial costs. Common channels are:
(1) Alibaba.com to find wholesale customers
(2) Taobao, JD.com, Pinduoduo online stores
(3) Self-built websites for optimization and promotion
No matter which channel you use to find customers, you have to observe more, travel more, and record more. Online and offline are closely related.