1. The difference between sellers and merchants. Tmall is a merchant sales platform, mostly selling products in the form of direct sales by enterprises or companies, also known as Tmall merchants, and is a sales mall for many brand products. Ali's self-operated business is commonly known as a market, which is equivalent to a market on the ground. Most products are sold in the form of wholesale or agency.

2. The difference in opening a store. Tmall is an enterprise or brand mall. The review of opening a store is relatively strict. It requires a specific business license, relevant corporate certification materials, etc., and entering Tmall Mall requires a certain store opening fee and deposit, which is much higher than the cost of opening a store on Taobao. Ali's self-operated business is a personal market, a platform for individual sellers to open stores, and the store opening process is relatively simple. You only need a personal ID card to open a store on Taobao for free and have a free Taobao store assistant.

3. The difference in products and services. Tmall Mall has high costs, so the products are relatively more expensive than Taobao. Due to the restrictions on conditions, its reputation is relatively good, with a complete after-sales service process, merchant reputation guarantee, and products are strictly audited. All are regular brands, and there are no counterfeit or inferior products for sale. Alibaba's self-operated products are market products with diversified products and lower sales prices than Tmall Mall products.