营销宝是做付费排名用的 相当于淘宝的直通车 如果使用需要先充值 最低3000 后期的投放广告费用就从已经充值里面扣除 现在常用的有两种形式:包月的标王和点击收费 标王现在有两个位置:首页左侧第一个位置,首页右侧第一个位置,手机无线端也有标王 首页第二排第二个位置叫定位推广 和标王是一样的 这三个都是包月的 需要每个月定期竞拍或者秒杀 竞拍或者秒杀成功之后 绑定需要展示的产品 就可以从下个月开始在相应位置展示一个月的时间 首页左侧剩余的八个广告位和右侧所有的广告位都是属于点击收费的 这个需要从后台设置推广计划:先选定想展示在首页的产品,然后设置关键词和价格 审核通过后可以在首页进行展示了 注意关键词的价格跟BSR是有关的 SBR越高 同比条件下关键词价格越低就可以排在首页。
点击收费的是免费展示的 只有客户点击了才会收取费用。但是一个ID一天只会收取一次点击费用。以上是常用的两种形式,除此之外还有全店管家 钻石展位 推客宝 等等Marketing Bao is used for paid ranking, which is equivalent to Taobao's direct train. If you use it, you need to recharge first, with a minimum of 3,000. The subsequent advertising costs will be deducted from the recharged amount. There are two commonly used forms now: monthly bid winner and click-through fee. The bid winner now has two positions: the first position on the left side of the homepage, the first position on the right side of the homepage, and there is also a bid winner on the mobile phone wireless terminal. The second position in the second row of the homepage is called positioning promotion, which is the same as the bid winner. These three are monthly subscriptions. You need to bid regularly or kill in a month. After the auction or kill is successful, bind the product to be displayed, and you can display it in the corresponding position for one month starting from the next month. The remaining eight ad positions on the left side of the homepage and all the ad positions on the right side are click-through fees. This requires setting up a promotion plan from the background: first select the product you want to display on the homepage, then set the keywords and prices. After the review is passed, you can display it on the homepage. Note that the price of the keyword is related to the BSR. The higher the SBR, the lower the keyword price under the same period last year, and it can be ranked on the homepage.
Click-through fees are free to display. Only when the customer clicks will the fee be charged. However, one ID will only be charged once a day. The above are two commonly used forms. In addition, there are store manager, diamond booth, Tuikebao, etc.