Alibaba cannot directly sell branded goods without brand authorization. Brand authorization means that the brand authorizes a specific merchant or platform to sell its branded goods. Merchants without authorization cannot sell the branded goods, otherwise they may be suspected of infringement. On the Alibaba platform, merchants need to provide brand authorization to sell branded goods, otherwise the platform will punish them. Therefore, as a consumer, you should choose to buy goods from merchants with brand authorization to ensure the quality and legality of the goods.