The Internet business model refers to a new business operation and organizational structure model that uses the Internet as a medium, integrates traditional business types, connects various business channels, and has high innovation, high value, high profitability, and high risk, including traditional mobile Internet business models and new Internet business models.

From the perspective of development history, the Internet business model can be divided into portal website model and e-commerce model.

1. Portal website model: refers to an application system that provides a certain type of comprehensive Internet information resources and provides relevant information services, such as: search engine portal Baidu, entertainment information portal Sina, news information portal Sohu, etc.

2. E-commerce model: refers to a business operation mode and profit model based on a certain technical foundation in the network environment and big data environment, such as: B2B represents Alibaba, B2C represents Vipshop, C2C represents Taobao, O2O represents Meituan Dianping, etc.

From the perspective of profit sources, the Internet business model can be divided into direct sales model, advertising model, and value sharing transaction model.

1. Direct sales model: whoever uses the product/service pays, for example: Microsoft, Apple.

2. Advertising model: you use the product/service and the advertiser pays, for example: Google, Facebook.

3. Value-sharing transaction model: a small number of loyal paying users support the ordinary users of the entire product/service to form cross-subsidies, for example: Amazon, Tencent, Alibaba.

From the perspective of driving factors, Internet business models can be divided into customer-driven model, resource-driven model, and product-driven model.

1. Customer-driven model: a business model that relies on building a strong marketing system to maintain customer relationships, for example: companies that provide website construction, project outsourcing development, and agency operations.

2. Resource-driven model: a business model that relies on unique resources to develop products/provide services/undertake projects, for example: telecom operators with business resources, Didi Taxi with platform resources, and iFlytek with resources from cooperative universities.

3. Product-driven model: A business model that relies on developing products to solve user pain points and industry (enterprise) problems, such as training online courses and APP development companies.