The basic settings for a new Alibaba store mainly include the following aspects:

Shop information improvement: Through shop settings, improve shop information, including shop name, shop introduction, shop LOGO, etc., to show the professionalism and integrity of the shop. This information is an important source of customers' first impression of the shop, which helps to establish brand image and customer trust.

Product listing and management: Select high-quality goods with reasonable pricing, clear descriptions, and beautiful pictures. By organizing product categories, it is convenient for customers to find and improve the purchase conversion rate. Product listing is the core link of new store operations. High-quality products and good classification help improve user experience and willingness to buy.

Shop decoration and design: According to the business style and brand positioning, choose a suitable shop template, design shop signs and shop logos, set the main colors and fonts of the shop, etc., to create a unified visual style. Good shop decoration and design can enhance the store image and attract customers' attention.

Operation and promotion strategy: Develop a suitable promotion and marketing plan, and use the marketing tools provided by the Alibaba platform, such as through trains and super recommendations, to increase the exposure of the store. Actively participate in platform activities to improve the competitiveness of your store. At the same time, you can also use social media to promote products and brands.

Customer Service System: Establish an efficient customer service system, including quickly responding to customer inquiries, handling after-sales issues, etc., to ensure customer experience. Establish customer feedback channels, obtain customer opinions, and continuously improve service quality. High-quality customer service is an important part of maintaining store reputation and improving customer satisfaction.

When performing basic settings, you must also pay attention to complying with Alibaba's rules and policies to ensure that store operations are legal and compliant. At the same time, as store operations continue to deepen, the basic settings can be adjusted and optimized according to actual conditions to adapt to market changes and customer needs.