Alibaba Live is an interactive product promotion method launched by Alibaba, including live streaming and brand promotion. According to Alibaba data, Alibaba Live has a large room for growth in exposure and sales, and has been favored by many brands and consumers, with a relatively enthusiastic response.

At the same time, Alibaba Live also provides a variety of intelligent tools and technical support, such as live streaming data analysis, user behavior analysis, precision marketing, etc., which can provide more accurate user portraits and more effective promotion strategies. This gives Alibaba Live a certain advantage in terms of marketing effectiveness.

In general, Alibaba Live is a new and feasible product promotion method, and its effectiveness mainly depends on factors such as the quality of the product itself, whether the marketing strategy is appropriate, and user feedback.