Why is Tmall called Tmall?
一、淘宝官方解释“天猫”含义：猫是性感而有品位的，天猫网购，代表的就是时尚、性感、潮流和品质；猫天生挑剔，挑剔品质，挑剔品牌，挑剔环境，这恰好就是天猫网购要全力打造的品质之城。
二、用天猫这个名字一方面是因为“天猫”跟tmall发音接近，更重要的因为是随着B2C的发展壮大，消费者需要全新的、与阿里巴巴(微博)大平台挂钩的代名词，“天猫”将提供一个定位和风格更加清晰的消费平台。
Professional answer
1. Taobao officially explains the meaning of "Tmall": Cats are sexy and tasteful, and Tmall online shopping represents fashion, sexiness, trends and quality; cats are naturally picky, picky about quality, brands and environment, which is exactly the quality city that Tmall online shopping wants to build.
2. The name Tmall is used because "Tmall" is similar in pronunciation to tmall, and more importantly, with the development and growth of B2C, consumers need a new synonym that is linked to the Alibaba (Weibo) platform, and "Tmall" will provide a consumer platform with a clearer positioning and style.
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