Huicong Purchasing Mall is a trading platform under Huicong Group. It was founded in July 2016 by Yu Zhiguo, partner of Huicong.com and general manager of Huicong Home Appliances Network, and senior marketing professionals in e-commerce operations and home appliance industry. The company's founding members are mainly elite talents from various fields of the home appliance industry. The founding team has accumulated 300,000 retail store resources in Huicong Home Appliances for 19 years. At the same time, there are Alibaba technology, Gome Electrical Appliances operations, and JD Mall promotion talents joining in. They have rich work experience in e-commerce operations, technical architecture construction, ground promotion, logistics channels, platform operations and other fields in the home appliance industry.