Ali's ground promotion occupies an important position in the Alibaba Group. First of all, Ali has always had a lot of related projects every year. For Ali, there has always been a lack of stable traffic entrances, so ground promotion and new customer acquisition has become a crucial link. In addition, in order to enhance its market competitiveness, Ali has even established a community group buying business group and invested a lot of resources in market promotion, among which "ground promotion" is a major strategy.

However, the effect and future of ground promotion are not absolute. The success of ground promotion depends on many factors, such as the selected venue, target population, gifts given, etc. At the same time, ground promotion also has some challenges, such as recruitment and management issues. Some companies have stated that only full-time staff can meet their ground promotion technical standards.