1. 1999 was the year when China's e-commerce started. In this year, the C2C model (Customer to Customer) was born in China. Taobao began to stand out.

In this year, the first C2C e-commerce platform in China was 8848 founded by Wang Juntao.

Three months later, Shao Yibo founded eBay. One month later, the giant Alibaba was born. Its C2C website Taobao was not established until 2003, four years later than the first one.

That year, 8848 and eBay were like Wudang and Shaolin, each of which was in its heyday.

But with the advent of the first Internet bubble crisis in the early 21st century, 8848 declined from then on, and eBay was acquired by eBay in the United States and became eBay eBay. Taobao, founded in 2003, launched a strong challenge to eBay's position with the capital support of Softbank. In three years, the free Taobao defeated the paid eBay, which withdrew from China. Taobao, a generation of tycoons, began to dominate the C2C field until today.

2. 2008 was the year when China's e-commerce took off. In this year, the B2C model (business to customer) debuted.

Tmall and JD.com did not meet

After Taobao's great success, its experience and advantages and disadvantages were fully absorbed and summarized by various schools. Therefore, a more mature B2C e-commerce model was born, namely the online store model.

In 2003, JD.com, which copied the Gome model, encountered the SARS attack. Liu Qiangdong, who was ambitious but encountered setbacks, learned from his mistakes and decided to close all offline stores and focus on online shopping malls.

So, in 2008, Liu Qiangdong renamed his website JD.com

In 2008, Taobao also launched its own B2C model - Taobao Mall, which is today's Tmall. Today, Tmall has become an important source of traffic for Alibaba. The annual Double Eleven activities, from tens of millions to hundreds of billions, are a major epitome of the development of the B2C model in China.

Today, these two are already two peaks in the B2C field, but behind such brilliant data are the silent appearance and disappearance of many e-commerce websites.

For example, Vancl, which also appeared around 2008 and was very popular, had many people born in the 1980s as its loyal fans and customers. Unfortunately, due to blind expansion and unstable development strategy, Vancl gradually disappeared after 2013.

Third, starting from 2013, with the gradual stabilization of the traditional e-commerce field and the changes in social consumption demand, a new e-commerce model began to prevail in China, which is O2O (Online To Offline)

Personalized consumer groups give rise to personalized service customization

If C2C and B2C are both traditional industries that upgrade with the help of the development of the Internet, O2O is the first time that the Internet has taken the initiative in commercial behavior.

Due to the emergence of mobile payment, consumers do not need to prepare cash in advance, and service providers do not need to worry about receiving counterfeit money and debt.

Therefore, in the field of food, clothing, housing and transportation, O2O perfectly meets the needs of both parties. Nowadays, the catering industry, service industry, and group buying almost all adopt the O2O model.

For example, we are all familiar with Ele.me and Meituan.

Compared with B2C, O2O is a way to attract customers online to sell offline services, consumers screen services online, make transactions and settle online, and experience and enjoy services offline. The user experience of this model is more personalized. It is also more in line with the characteristics of the post-90s consumer group.

Fourth, the P2C e-commerce model in recent years focuses on "life service platform".

No matter what kind of e-commerce model develops, it is ultimately to better serve and attract the C-end. Therefore, the P2C e-commerce model (production to customer) has been mentioned more and more in recent years.

The difference from the traditional e-commerce model is that P2C is not just a commercial act of buying and selling. It strives to aggregate all the closely related service information in people's daily lives, such as real estate, catering, dating, housekeeping services, ticketing, health, medical care, and health care, on the platform to realize the e-commerce of the service industry.

The "new retail" era announced by Alibaba and Tencent is also the embodiment of this idea - relying on a large user group and Internet network to cover every corner of your life.

In the P2C field, the current offline retail giants have natural advantages. Therefore, we saw that in 2014, the listed retail company Hongqi Chain Store cooperated with the Bohai Commodity Exchange to create the largest P2C industry e-commerce platform in China.

In early 2017, Alibaba acquired RT-Mart. After ten years of dominance in the Internet, it began to re-lay out the new retail era.

Looking back at the development history of China's e-commerce landscape, we can see such a clear context:

The emergence of C2C is in line with the earliest Internet thinking and consumption needs of Chinese people, while B2C is the development of this demand and service standardization. Finally, in the era of personalized consumption, O2O has become a special continuation of B2C, and in the P2C era, everyone is thinking about how to find the most perfect way to serve consumers from simple buying and selling behaviors.