飞猪之前的样子就是阿里旅行,一个提供机票预订服务的业务部门。随着品牌升级,飞猪成为了一个综合性的在线旅行平台,为用户提供更多元化的旅行服务。
飞猪是阿里巴巴集团旗下的在线旅行平台,提供机票、酒店、旅游度假、门票等服务。在飞猪成为独立品牌之前,它最初是阿里巴巴旗下的一个业务部门,名为阿里旅行。阿里旅行成立于2008年,起初主要提供机票预订服务。
随着时间的推移,阿里旅行逐渐扩展了业务范围,增加了酒店、旅游度假和门票等服务。为了更好地满足用户需求并提升品牌形象,阿里旅行在2014年进行了品牌升级,正式更名为飞猪。飞猪的品牌形象更加年轻、活力,旨在为用户提供更全面、便捷的旅行服务。
Fliggy used to be Alitrip, a business unit that provided air ticket booking services. With the brand upgrade, Fliggy has become a comprehensive online travel platform that provides users with more diversified travel services.
Fliggy is an online travel platform under the Alibaba Group that provides services such as air tickets, hotels, travel vacations, and tickets. Before Fliggy became an independent brand, it was originally a business unit under Alibaba called Alitrip. Alitrip was founded in 2008 and initially mainly provided air ticket booking services.
Over time, Alitrip gradually expanded its business scope to add services such as hotels, travel vacations, and tickets. In order to better meet user needs and enhance its brand image, Alitrip upgraded its brand in 2014 and officially changed its name to Fliggy. Fliggy's brand image is younger and more dynamic, aiming to provide users with more comprehensive and convenient travel services.