You can change the company name on the store sign. You can just make a store sign and put your company name on it. You can also put some product pictures and slogans to promote the company. Alibaba Network Technology Co., Ltd. (referred to as: Alibaba Group) was founded in Hangzhou, China in 1999 by 18 people led by Jack Ma, who used to be an English teacher. They believe that the Internet can create a fair competitive environment, allowing small businesses to expand their business through innovation and technology, and be in a better position when participating in domestic or global market competition