No name change. Because despite the discussion, Alibaba has not officially changed its company name and currently still keeps its original name. It is worth mentioning that in July 2019, Jack Ma, the founder of Alibaba Group, said that in the future the company will pay more attention to the talents and innovations of young people, and does not rule out the possibility of changing the company name. But so far, Alibaba still uses its original name. The discussion about Alibaba's name change has also triggered thinking and discussion about the impact of the company name on the company's strategy and brand image.