Rural Taobao is a rural Taobao strategy developed by Alibaba Group to serve rural areas and innovate agriculture. In the early stage, Alibaba carried out in-depth cooperation with local governments, and built a county and village service network based on the foundation and advantages of the e-commerce platform.

Breaking through geographical restrictions and information flow bottlenecks, allowing "online goods to go to the countryside" and "agricultural products to go to the city", so that agricultural products from all over the country can go to the whole country. Rural Taobao's "Thousand Counties and Ten Thousand Villages" plan As the world's largest online and mobile commerce company, Alibaba provides technology and e-commerce services to hundreds of millions of consumers, merchants, third-party service providers and other partners.