First, policy support

First, while the government provides a good market economy system framework and legal framework and a fair competition environment for the international development of private enterprises, government departments should also improve the management and services for private enterprises. Efforts should be made to help solve the difficulties of private enterprises in information, technology, land use and foreign trade, and encourage and guide private enterprises with mature conditions to actively "go out", establish overseas enterprises, develop processing trade, and drive the export of products and services.

Second, the government should help private enterprises do a good job of "bringing in".

"Going out" is internationalization, and "bringing in" is also internationalization. Under the new situation of my country's accession to the WTO, seize the opportunity.

2. At the micro level, private enterprises should be pragmatic. First, it is necessary to implement an all-round innovation project for enterprises, including enterprise system innovation, enterprise management innovation and enterprise technological innovation. Establish and improve the modern enterprise system as soon as possible, design and implement effective incentive mechanisms to attract talents; combine information technology (IT) with traditional industries, establish an enterprise resource planning (ERP) system; adopt just-in-time production (JIT) and lean production (LP) to rationally allocate resources such as equipment, personnel, and materials, reduce costs, and improve the effective market competitiveness of enterprises; enterprises with conditions should also establish their own technological innovation system, be familiar with and operate WTO rules, and protect their legitimate intellectual property rights.

Secondly, we must change our business concepts and build international brands. The internationalization of private enterprises is to accelerate the establishment of a modern business system that is in line with international practices and abandon the traditional small-scale peasant concept that only focuses on the immediate economic benefits of enterprises and is content with small gains. Make full use of international markets and international resources to develop enterprises, and realize the transition from focusing on expanding product exports and pursuing trade benefits to focusing on using latecomer advantages to participate in international division of labor and improve international competitive position.

At present, it is necessary to form a certain business scale as soon as possible through reasonable mergers, alliances, and reorganizations, make full use of the rights enjoyed by joining the WTO, insist on winning by quality and promoting trade through science and technology in exports, and promote the diversification of export markets and export methods.

At the same time, private enterprises should also focus on shaping their own international brands, unswervingly implement brand strategies, and realize that brands are the banner of the internationalization of private enterprises. Only when an enterprise has its own brand can it have a pass to enter the international market.

It may be helpful to learn from Lifan Group, imitate the Lifan model, change the main production and management philosophy, fully consider the physiological, psychological, and social and cultural needs of consumers from different countries, different nationalities, different systems, and different age groups, keep close to the market and the trend of the times, and strive to design and create their own high-tech, high-quality international brands, expand product markets, and broaden development space.