Amazon's turnover is lower than Alibaba's, but its market value is higher than Alibaba's. There are several main reasons. First, Amazon's business scope is wider, not only involving e-commerce, but also cloud computing, logistics, advertising and other fields, while Alibaba is mainly concentrated in the e-commerce field. Second, Amazon's profitability is stronger. Although its turnover is lower than Alibaba, its net profit is higher than Alibaba. Third, Amazon's brand awareness and influence are stronger. Amazon's brand awareness is higher worldwide, and consumers have higher trust in Amazon. Finally, Amazon's stock valuation is higher. Amazon's stock valuation has always been relatively high, mainly because of Amazon's high growth potential and good profitability.