Ali Xiakexing refers to a public welfare project initiated by Alibaba Group, which aims to inherit and promote martial arts culture, especially the martial arts works of Mr. Jin Yong. The project promotes the research and dissemination of martial arts culture by holding various activities, such as martial arts theme forums, seminars, and work readings. At the same time, Ali Xiakexing also pays attention to public welfare undertakings, such as caring for left-behind children and supporting rural education, combining the chivalrous spirit of martial arts with public welfare undertakings in real life to convey positive energy.

The Ali Xiakexing project originated from the love of martial arts culture by Mr. Jack Ma, the founder of Alibaba Group. He himself is a martial arts fan, especially likes the works of Mr. Jin Yong. Through this project, Alibaba Group hopes to arouse people's attention to martial arts culture, inherit the positive energy contained in it, such as values ​​such as chivalry, bravery, and justice, and apply this spirit to real life to promote social development and progress.