Currently, Alibaba charges only two fees for opening a store. The first is the annual fee of 3,688 yuan for the TrustPass, which is indispensable. The second is that if you want to sign up for a special event, you must join the buyer protection (similar to Taobao's consumer protection) and pay a 3,000 yuan security deposit, which can be refunded later as long as you do not violate the rules. The third is the promotion fee. Wangxiaobao is similar to Taobao's direct train, which is a pay-per-click service. In summary: If you don't do promotion, it only costs 3,688 yuan a year. If you want to do a good job, you still have to pay the 3,000 yuan security deposit. It is estimated that your initial investment is less than 10,000 yuan a year, including the store annual fee and security deposit, etc.